AddThis

AddThis provides website engagement tools, primarily focusing on social sharing, follows, and related content recommendations. It offers customizable widgets and data analytics to help websites increase traffic and user interaction.

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License: Freemium

Categories:

Web Application Browser Extension

Available for:

Mac OS X Windows Linux Online Google Chrome Firefox

About AddThis

AddThis is a comprehensive suite of website engagement tools designed to enhance social interaction, increase traffic, and improve content discovery on websites. At its core, AddThis offers highly customizable widgets that facilitate social sharing across a vast array of platforms. Website owners can easily add buttons for popular social networks like Facebook, Twitter, and Pinterest, allowing visitors to effortlessly share content with their networks. These sharing tools can be presented in various formats, including floating sidebars, inline buttons, and expanding share menus, providing flexibility to fit different website designs.

Beyond social sharing, AddThis provides tools for encouraging social follows, allowing visitors to connect with a website's social media profiles directly from the site. This helps build a stronger social media presence and keeps visitors engaged with the brand through their preferred platforms.

A key component of the AddThis offering is its content recommendation engine. By analyzing visitor behavior and content patterns, AddThis can suggest relevant content to users, encouraging them to stay on the site longer and explore more pages. This can significantly reduce bounce rates and increase page views.

AddThis also offers valuable analytics and insights into how visitors are engaging with the website and its content. These analytics provide data on popular shared content, most influential sharing channels, and overall user behavior. This information is crucial for understanding audience preferences and optimizing content and marketing strategies.

The platform's ease of implementation is a major advantage, with simple code snippets or plugins available for various platforms, including WordPress. Its browser extensions for Chrome and Firefox also extend its functionality and make social sharing and content saving more convenient for users.

While historically known for social bookmarking, AddThis has evolved into a broader engagement platform, incorporating features like list building through email signup forms and basic behavioral targeting capabilities to personalize user experiences. Developer tools are also available for more advanced customization and integration.

Pros & Cons

Pros

Wide range of social media platforms supported for sharing.
Valuable content recommendation engine to increase engagement.
Easy integration with popular website platforms like WordPress.
Provides useful analytics on sharing activity.

Cons

Advanced features may require a paid subscription.
Customization options, while good, can be extensive for new users.

What Makes AddThis Stand Out

Comprehensive Engagement Toolkit

Provides a wide range of tools beyond just social sharing, including follow buttons, related content recommendations, and list building tools.

Extensive Social Network Support

Supports a vast number of social networks for sharing, catering to diverse audience preferences and increasing reach.

What can AddThis do?

Social Media Integration

Share articles and content to various social media platforms from within Feedly.

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Wordpress Integration

Provides a suitable environment for developing and testing WordPress websites locally.

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Browser Extension

Provides extensions for popular browsers (like Chrome and Firefox) to facilitate quick searching and...

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Embeddable Widgets

Offers various embeddable widget types, including floating share bars, inline buttons, and follow bu...

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Review

AddThis: A Comprehensive Website Engagement Platform Review

AddThis, traditionally recognized as a social bookmarking service, has significantly expanded its offerings to become a robust platform for website engagement. Its evolution reflects the changing landscape of online interaction, moving beyond simple sharing to encompass follower growth, content discovery, and audience insights. This review examines the platform's key features, usability, and overall effectiveness for website owners seeking to boost user interaction and traffic.

One of AddThis's core strengths lies in its social sharing tools. The platform supports an impressive array of social networks, allowing website visitors to easily disseminate content across their preferred channels. The flexibility in widget types – from prominent floating bars to subtle inline buttons – enables website owners to integrate sharing functionality in a manner that complements their site's design and user experience. This comprehensive social network support is a significant advantage, as it caters to a diverse global audience and maximizes the potential for content virality.

Beyond sharing, AddThis facilitates the growth of a website's social media presence through its follow buttons. This direct link between a website and its social profiles simplifies the process for visitors to connect and stay updated, contributing to a more engaged community around the brand or content.

A particularly valuable feature of AddThis is its content recommendation engine. By leveraging data on user behavior and content popularity, the platform intelligently suggests related articles or pages to visitors. This not only enhances the user experience by presenting relevant information but also plays a crucial role in reducing bounce rates and increasing time spent on the site. For content-heavy websites, this feature can be instrumental in driving deeper engagement and exploration.

The analytics provided by AddThis offer valuable insights into how users are interacting with the sharing and follow tools. Understanding which content is being shared most frequently and across which platforms empowers website owners to refine their content strategy and focus on creating content that resonates with their audience. These insights can inform decisions about content topics, promotion channels, and overall user engagement strategies.

From an implementation perspective, AddThis is generally straightforward to integrate. The availability of quick code snippets and dedicated plugins for popular platforms like WordPress simplifies the process for website owners with varying levels of technical expertise. The browser extensions, while not directly tied to website implementation, offer users a convenient way to leverage AddThis functionality for their own sharing and bookmarking needs, further extending the platform's reach.

While AddThis has traditionally been associated with free services, it has also introduced premium tiers with advanced features and higher usage limits. This allows businesses of different sizes and needs to leverage the platform effectively. However, it's important to carefully evaluate the features offered in the free tier against the requirements before committing to a paid plan.

In conclusion, AddThis is a valuable tool for website owners looking to enhance social engagement, drive traffic, and improve content discovery. Its comprehensive suite of tools, extensive social network support, and insightful analytics make it a strong contender in the website engagement space. The platform's ease of use and flexible integration options further contribute to its appeal, making it a recommended solution for websites aiming to foster stronger connections with their audience and maximize their online reach.