bit.ly vs Google URL Shortener : Which is Better?

bit.ly icon

bit.ly

Bitly is a link management platform. Developed by bit.ly Inc.

License: Freemium

Apps available for Online iPhone Chrome OS Internet Explorer Google Chrome

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Google URL Shortener icon

Google URL Shortener

Google URL Shortener also known as Goo.gl is an URL shortening service offered by Google. Developed by Google

License: Free

Apps available for Online

bit.ly VS Google URL Shortener

Bit.ly offers a more robust set of features including customization, analytics, and integration with social platforms, making it suitable for businesses and marketers. In contrast, Google URL Shortener was simpler but has been discontinued, limiting its usability for current users.

bit.ly

Pros:

  • User-friendly interface
  • Customizable short links
  • Link analytics and tracking
  • Integration with social media platforms
  • QR code generation
  • Branded links available
  • Mobile app for managing links
  • Bulk link creation

Cons:

  • Limited free plan options
  • Some features require payment
  • May have a learning curve for new users

Google URL Shortener

Pros:

  • Integration with Google services
  • Link tracking and analytics
  • Simple URL shortening
  • No ads on shortened links
  • Easy to use for Google account holders

Cons:

  • Discontinued as of March 2019
  • Limited customization options
  • No longer supported or updated

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