Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. Developed by Google
License: Free
Google Search Console is a free tool primarily focused on monitoring site health and search performance, making it ideal for webmasters. In contrast, Advanced Web Ranking offers a comprehensive suite for keyword tracking, backlink analysis, and competitor insights, catering more to SEO professionals looking for detailed reporting and analytics.