Google Search Console vs Serpstat : Which is Better?

Google Search Console icon

Google Search Console

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. Developed by Google

License: Free

Categories: Development

Apps available for Online

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Serpstat icon

Serpstat

Serpstat is an all-in-one SEO platform, which consists of five different modules and is used for Keyword Research, Competitor Analysis, Site Audit, Backlink Analysis and Rank Tracking.

License: Commercial

Categories: Online Services

Apps available for Online

Google Search Console VS Serpstat

Google Search Console is a free tool focused primarily on Google search performance, providing direct insights into indexing and search queries, while Serpstat offers a broader range of SEO tools including keyword research, competitor analysis, and site audits, making it suitable for comprehensive SEO strategies.

Google Search Console

Pros:

  • Free to use for website owners
  • Direct integration with Google services
  • Comprehensive indexing data
  • Performance tracking for search queries
  • User-friendly interface

Cons:

  • Limited to Google search data only
  • No keyword research tools
  • Can be overwhelming for beginners

Serpstat

Pros:

  • Robust keyword research tools
  • Competitor analysis features
  • Backlink analysis
  • Site audit capabilities
  • Customizable reports

Cons:

  • Paid subscription for advanced features
  • Can be complex to navigate
  • Limited data for smaller websites

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