Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. Developed by Google
License: Free
Google Search Console is a free tool focused primarily on Google search performance, providing direct insights into indexing and search queries, while Serpstat offers a broader range of SEO tools including keyword research, competitor analysis, and site audits, making it suitable for comprehensive SEO strategies.