Google Search Console vs Serpstat : Which is Better?
Google Search Console
Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. Developed by Google
License: Free
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Google Search Console VS Serpstat
Google Search Console is a free tool focused primarily on Google search performance, providing direct insights into indexing and search queries, while Serpstat offers a broader range of SEO tools including keyword research, competitor analysis, and site audits, making it suitable for comprehensive SEO strategies.
Google Search Console
Pros:
- Free to use for website owners
- Direct integration with Google services
- Comprehensive indexing data
- Performance tracking for search queries
- User-friendly interface
Cons:
- Limited to Google search data only
- No keyword research tools
- Can be overwhelming for beginners
Serpstat
Pros:
- Robust keyword research tools
- Competitor analysis features
- Backlink analysis
- Site audit capabilities
- Customizable reports
Cons:
- Paid subscription for advanced features
- Can be complex to navigate
- Limited data for smaller websites
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