VidCoder is a free and open-source video transcoder with a focus on advanced encoding options, while Kigo Video Converter offers a user-friendly experience with faster conversions and basic editing, but has limitations in its free version.
Kigo Video Converter
Pros:
Supports a variety of video formats
User-friendly interface
Fast conversion speed
Includes basic editing features
Offers a free trial version
Cons:
Free version has limitations
Some features are only available in the paid version
Less customization options compared to competitors