Piwik vs Google Analytics

Compare features, pricing, and capabilities to find which solution is best for your needs.

Piwik icon

Piwik

Piwik, now Matomo, is a leading open-source web analytics platform serving as a powerful and privacy-preserving alternative to commercial solutions. It provides comprehensive insights into website visitor behavior.

Open Source
Platforms: Online Android iPhone iPad Self-Hosted Cloudron
Screenshots:
VS
Google Analytics icon

Google Analytics

Google Analytics is a powerful web analytics platform providing businesses with insights into website traffic and user behavior. It enables data-driven decisions to improve online presence and marketing effectiveness. by Google

Free
Platforms: Online Android iPhone
Screenshots:

Comparison Summary

Piwik and Google Analytics are both powerful solutions in their space. Piwik offers piwik, now matomo, is a leading open-source web analytics platform serving as a powerful and privacy-preserving alternative to commercial solutions. it provides comprehensive insights into website visitor behavior., while Google Analytics provides google analytics is a powerful web analytics platform providing businesses with insights into website traffic and user behavior. it enables data-driven decisions to improve online presence and marketing effectiveness.. Compare their features and pricing to find the best match for your needs.

Pros & Cons Comparison

Piwik

Piwik

Analysis & Comparison

Advantages

Full data ownership and control.
Strong focus on data privacy and compliance.
Comprehensive set of analytics features.
Open-source and highly customizable.
No data sampling in self-hosted versions.

Limitations

Requires technical expertise for self-hosted setup.
Interface can feel less polished than some commercial tools.
Integration ecosystem is smaller than some competitors.
Google Analytics

Google Analytics

Analysis & Comparison

Advantages

Comprehensive data on website traffic and user behavior.
Powerful reporting and customization options.
Seamless integration with other Google products.
Robust free tier suitable for many businesses.
Industry-standard platform with extensive resources and community support.

Limitations

Can be complex and overwhelming for beginners.
Data sampling can occur in the free version for high-traffic sites.
Requires technical knowledge for advanced configuration.

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