Piwik vs Smartlook : Which is Better?

Piwik icon

Piwik

Piwik is the leading open alternative to Google Analytics that gives you full control over your data.

License: Open Source

Apps available for Online Android iPhone iPad Self-Hosted

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Smartlook icon

Smartlook

Smartlook records behavior of website visitors. Developed by Smartsupp.com, s.r.o.

License: Free

Apps available for Online

Piwik VS Smartlook

Piwik (Matomo) is an open-source analytics platform focused on data privacy and customization, making it ideal for businesses that require control over their data. In contrast, Smartlook excels in session replay and user journey tracking, providing deeper insights into user behavior and interactions within applications.

Piwik

Pros:

  • Open-source and customizable
  • Strong data privacy and compliance features
  • Robust analytics and reporting capabilities
  • User-friendly interface
  • Heatmaps and session recordings capabilities

Cons:

  • Limited marketing automation features
  • Steeper learning curve for advanced features
  • Less third-party integrations compared to competitors

Smartlook

Pros:

  • Advanced session replay and heatmaps
  • User journey tracking
  • Detailed funnel analysis
  • Integrations with various platforms
  • Real-time analytics and insights

Cons:

  • Higher pricing for premium features
  • Complex setup for certain functionalities
  • Limited historical data analysis for free version

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