PrestaShop is a highly customizable and feature-rich platform suitable for larger and more complex e-commerce needs, while Zen Cart offers a simpler, user-friendly solution ideal for small to medium businesses with basic e-commerce requirements.
PrestaShop
Pros:
Open-source platform
Highly customizable
Wide range of plugins
Multi-language support
Strong community support
Cons:
Can be complex for beginners
Requires technical knowledge for customization
Performance can be an issue with heavy customization