Serpstat is an all-in-one SEO platform, which consists of five different modules and is used for Keyword Research, Competitor Analysis, Site Audit, Backlink Analysis and Rank Tracking.
License: Commercial
Serpstat is ideal for small to medium businesses looking for a comprehensive SEO tool with a focus on content marketing and keyword research, while Advanced Web Ranking excels in rank tracking and local SEO capabilities, making it suitable for agencies and businesses with a heavy emphasis on local search efforts. Both tools offer robust features but cater to slightly different needs.