Serpstat is an all-in-one SEO platform, which consists of five different modules and is used for Keyword Research, Competitor Analysis, Site Audit, Backlink Analysis and Rank Tracking.
License: Commercial
Google Search Console is a free tool focused primarily on Google search performance, providing direct insights into indexing and search queries, while Serpstat offers a broader range of SEO tools including keyword research, competitor analysis, and site audits, making it suitable for comprehensive SEO strategies.