WiX
Open SourceWiX Toolset is a powerful and free software creation tool that builds Windows Installer (MSI and MSM) packages from XML source code. It provides a command-line driven approach to generating installers, enabling integration into build processes and detailed control over the installation experience.
Key Features
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Excellent for build automation and CI/CD integration.
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Provides granular control over every aspect of the MSI.
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XML format is version controllable and easily diffable.