Alexa vs SimilarWeb : Which is Better?

Alexa icon

Alexa

Alexa provides commercial web traffic data and analytics. Developed by Alexa Internet, Inc.

License: Freemium

Categories: Network & Admin

Apps available for Mac OS X Windows Linux Online Internet Explorer

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SimilarWeb icon

SimilarWeb

SimilarWeb is a digital market intelligence platform mostly focused on websites. Developed by SimilarWeb Ltd.

License: Free Personal

Categories: Web Browsers

Apps available for Mac OS X Windows Linux Online Google Chrome

Alexa VS SimilarWeb

SimilarWeb offers a broader range of web analytics features with a focus on competitor analysis and real-time data updates, making it suitable for businesses looking for comprehensive insights. In contrast, Alexa, although historically popular for its global ranking capabilities, has limited features and is no longer actively updated, making it less reliable for current analytics needs.

Alexa

Pros:

  • Historical data analysis
  • Global reach and ranking
  • SEO insights and recommendations
  • Integration with other tools
  • Customizable dashboards

Cons:

  • No longer updated
  • Limited API access
  • Data may not be as detailed for smaller sites

SimilarWeb

Pros:

  • Comprehensive web analytics
  • User-friendly interface
  • Real-time data updates
  • Detailed traffic insights
  • Competitor analysis tools

Cons:

  • Limited free features
  • Data accuracy can vary
  • Less focus on SEO compared to competitors

Compare Alexa

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AdClarity vs Alexa
Compare AdClarity and Alexa and decide which is most suitable for you.