AWStats vs ClickMeter : Which is Better?

AWStats icon

AWStats

AWStats is an open source Web analytics reporting tool, suitable for analyzing data from Internet services such as web, streaming media, mail, and FTP servers. AWStats parses and analyzes server log files, producing HTML reports. Developed by Laurent Destailleur

License: Open Source

Categories: Network & Admin

Apps available for Mac OS X Windows Linux Perl

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ClickMeter icon

ClickMeter

ClickMeter is a cloud based service assisting agencies, advertisers, affiliates and publishers optimize their click through and conversion rates. Developed by ClickMeter.com

License: Freemium

Categories: Network & Admin

Apps available for Online

AWStats VS ClickMeter

ClickMeter excels in link tracking and real-time analytics, making it ideal for marketers focused on campaign performance, while AWStats provides robust historical data analysis and website performance monitoring, catering more to webmasters and administrators. Each tool serves different purposes, with ClickMeter being more suited for marketing campaigns and AWStats being better for website traffic analysis.

AWStats

Pros:

  • Strong historical data analysis
  • Excellent website performance monitoring
  • SEO analysis features
  • Data visualization tools
  • Customizable reports
  • Supports various data export options
  • Detailed visitor behavior tracking
  • Bounce rate tracking
  • Content optimization tools

Cons:

  • Not real-time analytics
  • Complex interface for beginners
  • Limited integration capabilities
  • Less focus on link tracking
  • More suited for webmasters than marketers

ClickMeter

Pros:

  • Comprehensive link tracking capabilities
  • Real-time analytics
  • User-friendly interface
  • Robust campaign management features
  • Geolocation tracking
  • Custom tracking domains
  • Multi-channel tracking
  • A/B testing capabilities
  • Integration with various platforms
  • Visitor segmentation

Cons:

  • Primarily focused on link tracking
  • Limited historical data analysis
  • No built-in SEO tools
  • Less emphasis on website performance monitoring
  • Lack of detailed user behavior insights

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