Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. Developed by Google
License: Free
Google Search Console is ideal for website owners who want to monitor their site's performance in Google search and receive alerts about issues. Ahrefs, on the other hand, is a powerful SEO tool focused on backlink analysis and keyword research, making it suitable for SEO professionals and marketers looking to enhance their strategies.