Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. Developed by Google
License: Free
SEMrush is a powerful tool for comprehensive SEO and marketing analysis, offering extensive features for keyword research and competitor analysis. In contrast, Google Search Console is a free tool focused on monitoring site performance in Google search, providing essential insights into indexing and usability.