HeatMapCo vs Smartlook : Which is Better?

HeatMapCo icon

HeatMapCo

HeatMapCo provides eye tracking heatmap for websites. Developed by heatmap.co

License: Freemium

Apps available for Online Google Chrome

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VS
Smartlook icon

Smartlook

Smartlook records behavior of website visitors. Developed by Smartsupp.com, s.r.o.

License: Free

Apps available for Online

HeatMapCo VS Smartlook

Smartlook provides a more extensive suite of tools for in-depth user behavior analysis, including session replays and conversion funnels, making it ideal for mobile app developers. In contrast, HeatMapCo excels in heatmaps and A/B testing, making it better suited for website optimization.

HeatMapCo

Pros:

  • Excellent heatmap visualizations
  • Strong A/B testing features
  • User-friendly interface
  • Good for quick insights
  • Effective for website optimization

Cons:

  • Limited features beyond heatmaps
  • Not suitable for mobile apps
  • Less comprehensive user behavior analysis

Smartlook

Pros:

  • Comprehensive analytics features
  • Strong session replay capabilities
  • Great for mobile app analysis
  • Customizable dashboards
  • Robust event tracking

Cons:

  • Can be overwhelming for beginners
  • Higher cost compared to some competitors
  • Limited A/B testing capabilities

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