Mautic vs InStream : Which is Better?

Mautic icon

Mautic

Mautic provides free and open source marketing automation software available to everyone. Free email marketing software, lead management software, etc. Developed by Mautic

License: Open Source

Apps available for Online Self-Hosted

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InStream icon

InStream

InStream is an online CRM, which helps build strong relationships with customers. Developed by instream.io

License: Commercial

Categories: Business & Commerce

Apps available for Mac OS X Windows Linux Online Android

Mautic VS InStream

Mautic is a versatile open-source marketing automation tool with advanced features for tracking and analytics, making it suitable for larger organizations. InStream, on the other hand, focuses on influencer marketing and offers simpler campaign management tools, making it ideal for brands looking to leverage social media influencers.

Mautic

Pros:

  • Open-source and customizable
  • Robust marketing automation features
  • Advanced tracking and analytics
  • Integrates with various platforms
  • User-friendly interface

Cons:

  • Steeper learning curve for beginners
  • Limited support for advanced analytics
  • Requires more technical setup

InStream

Pros:

  • Focus on influencer marketing
  • Easy-to-use campaign management
  • Real-time performance tracking
  • Supports various social media platforms
  • Collaboration features for teams

Cons:

  • Limited features compared to comprehensive automation tools
  • Higher reliance on influencer relationships
  • Less customization compared to Mautic

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