Serpstat is an all-in-one SEO platform, which consists of five different modules and is used for Keyword Research, Competitor Analysis, Site Audit, Backlink Analysis and Rank Tracking.
License: Commercial
Serpstat offers a wider range of SEO tools including keyword research and backlink analysis, making it suitable for comprehensive SEO strategies. In contrast, AWR Cloud is more focused on rank tracking and SERP analysis, providing excellent reporting features but with a narrower scope.