Serpstat is an all-in-one SEO platform, which consists of five different modules and is used for Keyword Research, Competitor Analysis, Site Audit, Backlink Analysis and Rank Tracking.
License: Commercial
Monitor Backlinks specializes in backlink monitoring and analysis, making it ideal for users focused solely on link-building efforts. In contrast, Serpstat offers a broader range of SEO tools, including keyword research and site audit features, making it a more comprehensive solution for overall SEO management.