Simplify360°

Simplify360 is a comprehensive social media marketing and customer service platform designed to help businesses manage their online presence, engage with customers, and derive actionable insights from social data across various networks like Twitter, Facebook, and Instagram. Developed by InRev Systems

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License: Commercial

Categories:

Web Application SaaS

Available for:

Online

About Simplify360°

Simplify360 is a robust platform offering a suite of tools for businesses looking to streamline their social media operations and enhance customer engagement. It transcends basic social media management by integrating Social CRM functionalities, enabling companies to listen to conversations about their brand, understand public sentiment, and respond promptly and effectively where their customers are.

Key capabilities include:

Comprehensive Social Network Integration: Connect and manage profiles across major platforms such as Twitter, Facebook, Instagram, and LinkedIn.
Efficient Content Management: Plan, create, schedule, and publish content with advanced scheduling options, including scheduling stories and posts for specific times and platforms. Utilize content templates and leverage content discovery tools to find relevant and engaging information.
Social Listening and Analytics: Monitor brand mentions, track sentiment, analyze audience demographics, and gain deep insights into social media performance through detailed reports and analytics dashboards covering Facebook, Instagram, and overall social media activity.
Engagement and Social CRM: Effectively manage customer interactions, respond to queries, and build relationships directly within the platform. The Social CRM features help in tracking customer conversations and providing personalized support.
Automation Features: Automate repetitive tasks like scheduling posts and responding to certain mentions to save time and increase efficiency.
Team Collaboration: Manage multiple accounts and collaborate with team members, assigning tasks and ensuring coordinated efforts in social media management.
Additional Tools: Benefit from features like integrated URL shortening, calendar view for content planning, and push notifications for real-time alerts.

Simplify360 is suitable for businesses of all sizes seeking a unified platform to manage their social media marketing, customer service, and reputation management efforts.

Pros & Cons

Pros

Integrated Social CRM functionality enhances customer engagement and support.
Comprehensive social listening capabilities for brand monitoring and sentiment analysis.
Robust analytics and reporting for informed decision-making.
Supports management of multiple social media accounts from a unified dashboard.
Content scheduling and planning tools streamline workflow.

Cons

Potential learning curve due to the wide range of features.
User interface usability can always vary and should be evaluated.
Effectiveness of automation features depends on configuration and flexibility.

What Makes Simplify360° Stand Out

Integrated Social CRM

Combines social media management with customer relationship management capabilities for holistic engagement.

Comprehensive Analytics

Offers detailed insights into social media performance across multiple platforms.

Focus on Engagement

Designed to not just manage but also facilitate meaningful interactions with the audience.

What can Simplify360° do?

Multiple Account Support

Manage emails from multiple Gmail accounts within a single interface.

Push Notifications

Receive instant alerts for new emails on supported devices.

Social Media Integration

Share articles and content to various social media platforms from within Feedly.

Content Discovery

Explore trending articles, discover new feeds, and find related content based on your interests.

Built-in Url Shortening

Automatically shortens URLs within tweets for a cleaner look and to save character space.

Calendar View

Visualize deadlines and schedules in a calendar format for a clear overview of upcoming work.

Review

Simplify360 presents itself as a comprehensive solution for businesses navigating the complexities of social media. Its core strength lies in the integration of social media management with a Social CRM approach, aiming to provide a more holistic view of customer interactions and brand perception across various online channels. The platform supports integration with major social networks including Twitter, Facebook, and Instagram, which is fundamental for any modern social media tool.

One of the most notable aspects of Simplify360 is its focus on social listening and analytics. The ability to monitor conversations, track sentiment, and analyze performance across different platforms is crucial for understanding audience response and refining marketing strategies. The platform offers detailed analytical reports, which are essential for data-driven decision making.

Content management features, including scheduling posts and stories, content discovery, and the use of templates, offer a robust set of tools for streamlining content workflows. The calendar view is a valuable feature for planning and visualizing the content schedule, enhancing organizational efficiency. The inclusion of a built-in URL shortener adds convenience and helps in tracking link performance.

The Social CRM capabilities are designed to allow businesses to engage with customers directly within the platform, facilitating responsive customer service and relationship building. Managing multiple accounts and leveraging team collaboration features are important functionalities for agencies and larger organizations with multiple team members or clients.

While the platform offers a wide array of features, the user interface and overall user experience are important considerations. A well-designed interface can significantly impact the efficiency and ease of use for daily social media management tasks. The learning curve for a platform with this many features can also be a factor. Users may need time to familiarize themselves with all the functionalities and leverage the platform to its full potential.

The automation features, such as social media automation and marketing automation, are intended to save time and reduce manual effort. These features, if effectively implemented, can free up resources for more strategic activities. However, the effectiveness and flexibility of these automation rules and workflows are critical for their utility.

In summary, Simplify360 provides a powerful suite of tools for social media management, listening, analytics, and customer engagement. Its integrated Social CRM is a key differentiator, aiming to provide a more connected approach to social media beyond just publishing content. The platform appears well-suited for businesses that require a comprehensive tool to manage their social media presence, understand their audience, and engage with customers effectively.

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