Sprout Social vs Simplify360° : Which is Better?

Sprout Social icon

Sprout Social

Sprout Social is a social media management, advocacy and analytics software for businesses.

License: Commercial

Categories: Social & Communications

Apps available for Online iPhone

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Simplify360° icon

Simplify360°

Simplify360's Social CRM helps understand what your customers are talking about you and engage with them as and where they prefer. Developed by InRev Systems

License: Commercial

Categories: Social & Communications

Apps available for Online

Sprout Social VS Simplify360°

Sprout Social excels in social media management and team collaboration, making it ideal for businesses that prioritize teamwork and analytics. In contrast, Simplify360° focuses more on customer engagement and sentiment analysis, making it a better choice for businesses looking to enhance customer interactions.

Sprout Social

Pros:

  • Comprehensive analytics and reporting features
  • Excellent customer support
  • User-friendly interface
  • Robust social media management tools
  • Strong team collaboration features

Cons:

  • Higher pricing compared to some competitors
  • Limited chatbot capabilities
  • Less focus on customer engagement compared to Simplify360°

Simplify360°

Pros:

  • Advanced customer engagement tools
  • Powerful social listening capabilities
  • Effective chatbot integration
  • In-depth sentiment analysis
  • Customizable reports and dashboards

Cons:

  • Steeper learning curve for new users
  • Limited team collaboration features
  • Less comprehensive analytics than Sprout Social

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