
SurveySparrow
SurveySparrow is an omnichannel experience management platform designed to help businesses collect rich customer and employee feedback through engaging surveys. It offers a conversational interface, powerful automation, and detailed analytics for comprehensive experience insights.
About SurveySparrow
- Engaging Survey Formats: Move beyond static forms with conversational surveys, chat-like interfaces, and even video surveys. This approach makes feedback collection feel less like a chore and more like a natural interaction.
- Omnichannel Distribution: Reach your audience wherever they are. Distribute surveys via email, SMS, web embeds, social media, and dedicated mobile apps for seamless feedback collection across touchpoints.
- Powerful Automation and Workflow: Automate feedback requests based on customer journeys or employee lifecycle events. Set up workflows to trigger actions based on survey responses, such as creating support tickets or sending follow-up emails.
- Robust Analytics and Reporting: Gain deep insights with real-time dashboards, cross-tabulation, and scheduled reports. Identify trends, segment data, and understand the drivers of customer happiness or employee engagement.
- Seamless Integrations: Connect SurveySparrow with your existing tech stack, including CRMs, project management tools, and analytics platforms, to create a unified view of your customer and employee data.
- White-labeling and Customization: Maintain brand consistency with extensive white-labeling options, custom domains, and visually appealing survey designs.
Pros & Cons
Pros
- Engaging conversational survey format increases response rates.
- Omnichannel distribution allows reaching users across multiple platforms.
- Comprehensive platform for both Customer and Employee Experience.
- Robust analytics and reporting provide deep insights.
- Seamless integrations with popular business tools.
- User-friendly interface with no coding required.
Cons
- May have a learning curve for advanced features.
- Pricing tiers could be complex for some users.
- Specific advanced customizations might require higher plans.
What Makes SurveySparrow Stand Out
Conversational Survey Format
Transforms traditional surveys into engaging, chat-like conversations for higher completion rates.
Omnichannel Experience Management
Provides tools to collect feedback and manage experiences across various online and offline channels.
Integrated Experience Platform
Offers a unified platform for managing both customer and employee experiences.
Features & Capabilities
21 featuresExpert Review
SurveySparrow presents itself as a modern, comprehensive platform for experience management, with a strong emphasis on transforming the survey experience. The core concept of conversational forms is a notable departure from traditional survey tools and is designed to combat survey fatigue and improve response rates. This approach makes surveys feel more interactive and less like a tedious obligation. The platform supports a variety of question types and customization options within this conversational framework, allowing for flexibility in data collection.
One of the significant strengths of SurveySparrow is its omnichannel capability. The ability to distribute surveys across email, SMS, web embeds, and dedicated apps means businesses can reach their audience through the most effective channels. This is particularly valuable for capturing feedback at various stages of the customer journey or employee lifecycle. The platform's focus on both Customer Experience (CX) and Employee Experience (EX) under one roof is also a distinct advantage, allowing for a more holistic view of organizational health.
The platform offers solid features for data analysis and reporting. Real-time dashboards provide immediate insights into survey results, while features like cross-tabulation allow for deeper analysis and identification of correlations within the data. Scheduled reports are useful for automated reporting to relevant stakeholders. The platform's integration capabilities are also a key factor, allowing businesses to connect survey data with other critical systems like CRMs, project management tools, and marketing automation platforms. This connectivity helps to operationalize feedback, triggering workflows and actions based on responses.
Customization and white-labeling options are essential for maintaining brand consistency, and SurveySparrow provides these features effectively. Businesses can tailor the look and feel of their surveys to match their brand identity, including using custom domains. The ease of use, with a no-coding-required form builder, makes the platform accessible to users without technical expertise.
While the platform offers a wide array of features, including logic jumps, quiz creation, and even payment gateway integration, the primary value proposition remains the engaging survey format and the ability to manage experiences across multiple channels. The focus on privacy is also a crucial consideration in today's data landscape.
Overall, SurveySparrow stands out for its innovative approach to surveys and its comprehensive suite of experience management tools. It is well-suited for organizations that prioritize engaging feedback collection methods and require a platform that can handle both customer and employee experience initiatives.