Whatagraph

Whatagraph is a powerful marketing reporting platform designed to streamline and enhance the process of aggregating, visualizing, and reporting on digital marketing performance. It connects seamlessly with over 100 marketing data sources, including major platforms like Google Analytics, Google Ads, Facebook Ads, and social media channels. Its core strength lies in its ability to automatically pull data from these scattered sources and transform it into intuitive, aesthetically pleasing reports.

The platform offers a high degree of customization, allowing users to tailor reports to specific client needs or internal reporting requirements. You can easily select the metrics you want to display, arrange widgets, and apply branding elements like logos and color schemes to create white-labeled reports.

Key functionalities include:

• Automated Data Aggregation: Eliminates the manual copy-pasting and data manipulation often associated with traditional reporting.
• Visual Reporting: Presents data in easy-to-understand charts, graphs, and widgets.
• Customizable Templates: Start with pre-built templates or create entirely new ones from scratch.
• White-Labeling: Brand reports with your own logo and color scheme for a professional look.
• Scheduled Delivery: Automate report delivery to clients or stakeholders on a regular basis.

Whatagraph is particularly valuable for marketing agencies managing multiple clients, as it significantly reduces the time spent on report creation, freeing up resources for strategic work. In-house marketing teams also benefit from its ability to provide a unified view of performance across various channels, facilitating data-driven decision-making and communication with stakeholders.

Whatagraph is a robust and highly capable marketing reporting platform that addresses a fundamental need for marketing professionals: efficient and clear communication of performance data. For agencies managing multiple clients, or in-house teams needing to report to stakeholders, the process of gathering data from various sources and presenting it in an understandable format can be incredibly time-consuming. Whatagraph excels in automating this process, offering significant time savings and allowing teams to focus on strategy and execution rather than manual data manipulation.

The platform boasts a wide array of integrations, covering the most commonly used advertising, analytics, and social media platforms. This broad connectivity is a major strength, as it allows users to consolidate data from their entire marketing stack into a single reporting interface. Setting up these integrations is generally straightforward, and once connected, the platform automatically pulls in the relevant data.

The report builder is intuitive and provides a high degree of customization. Users can easily select from a variety of widgets to display different metrics and data visualizations, including charts, graphs, tables, and summary numbers. The drag-and-drop interface makes it easy to arrange these elements on the report canvas. One of the standout features is the ability to apply full white-labeling, including custom logos, color schemes, and even domain names in some plans, which is essential for agencies delivering client reports that maintain their brand identity.

Report scheduling is another valuable feature, allowing users to set up automated delivery of reports to clients or team members on a daily, weekly, or monthly basis. This ensures consistent communication and eliminates the need for manual sending. The reports themselves are visually appealing and easy to interpret, even for those without a deep understanding of the underlying data source. This is crucial for effective communication with clients or internal stakeholders who may not be marketing experts.

From a usability standpoint, the interface is generally clean and well-organized, although navigating through a large number of reports and integrations can sometimes feel a bit overwhelming. The learning curve is relatively low for creating basic reports, but mastering the more advanced customization options and features may require some exploration of the documentation or support resources.

While Whatagraph is a powerful tool, potential users should consider the pricing structure, which is typically based on the number of data sources and reports. For smaller businesses or individual users with limited reporting needs, the cost might be a significant factor. However, for agencies or larger teams where time saved on reporting translates directly into increased efficiency and capacity, the investment can be well justified.

Overall, Whatagraph is an excellent solution for automating and professionalizing marketing reporting. Its robust integrations, flexible customization options, and automated delivery features make it a valuable asset for any team that needs to regularly report on digital marketing performance.