Google Analytics vs Open Web Analytics : Which is Better?

Google Analytics icon

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Developed by Google

License: Free

Categories: Business & Commerce Network & Admin

Apps available for Online Android iPhone

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Open Web Analytics icon

Open Web Analytics

Open Web Analytics (OWA) is open source web analytics software. Developed by Peter Adams

License: Open Source

Categories: Development Network & Admin

Apps available for Online Self-Hosted Discontinued

Google Analytics VS Open Web Analytics

Open Web Analytics is an open-source alternative to Google Analytics, offering customizable tracking and self-hosting options. Google Analytics, on the other hand, provides a robust, user-friendly interface with advanced reporting and real-time data tracking.

Google Analytics

Pros:

  • Widely used and trusted analytics tool
  • User-friendly interface
  • Comprehensive reporting features
  • Integrates easily with other Google services
  • Real-time data tracking

Cons:

  • Data sampling in large datasets
  • Privacy concerns with data sharing
  • Limited customization compared to open-source alternatives

Open Web Analytics

Pros:

  • Open-source and free to use
  • Customizable and can be self-hosted
  • Provides detailed visitor tracking
  • Includes heatmap and click tracking features
  • Supports multiple websites tracking

Cons:

  • Requires technical knowledge for installation
  • Limited support compared to commercial products
  • User interface is less polished than Google Analytics

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