Marketero vs SendPulse : Which is Better?

Marketero icon

Marketero

Marketero is a sales CRM, landing pages and email marketing software.

License: Commercial

Categories: Business & Commerce

Apps available for Online

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SendPulse icon

SendPulse

SendPulse is an integrated service to manage email, text and webpush campaigns. Developed by SendPulse

License: Freemium

Categories: Business & Commerce Social & Communications

Apps available for Online Android iPhone Android Tablet iPad

Marketero VS SendPulse

Marketero excels in providing advanced segmentation and automated marketing campaigns, making it ideal for users focused on email marketing. In contrast, SendPulse offers a more diverse range of multi-channel marketing options, including SMS and web push notifications, catering to a broader audience.

Marketero

Pros:

  • User-friendly interface
  • Advanced segmentation options
  • Automated marketing campaigns
  • Integration with various platforms
  • Real-time analytics

Cons:

  • Limited templates for emails
  • No SMS marketing options
  • Higher pricing tiers can be expensive

SendPulse

Pros:

  • Multi-channel marketing (email, SMS, web push)
  • Robust CRM integration
  • Subscription forms and landing pages
  • A/B testing capabilities
  • Generous free plan

Cons:

  • Complexity in the initial setup
  • Learning curve for advanced features
  • Limited support for non-English languages

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