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Top Alternatives to Marketero

Looking for Marketero alternatives? We've curated 35 top alternatives that offer similar functionality. Whether you need options, free plans, or open source solutions, explore our comprehensive list to find the perfect fit for your needs.

Platforms:
MailChimp

MailChimp

Freemium

Mailchimp is a leading all-in-one marketing platform designed for small businesses. It offers tools for email marketing campaigns, automations, landing pages, social media posting, postcards, and more, helping businesses connect with their audience and grow.

Key Features

  • User-friendly interface accessible for beginners.
  • Comprehensive suite of marketing tools beyond just email.
  • Strong email automation capabilities.

vs Marketero

User-friendly interface accessible for beginners. compared to Marketero
Platformly

Platformly

Commercial

Platformly is a comprehensive marketing automation platform designed for online businesses, offering tools for CRM, email marketing, lead management, and analytics to streamline operations and drive growth.

Key Features

  • Comprehensive feature set integrating CRM, email marketing, and automation.
  • Workflow automation allows for sophisticated customer journeys.
  • Detailed reporting and analytics for tracking performance.

vs Marketero

Comprehensive feature set integrating CRM, email marketing, and automation. compared to Marketero
SendinBlue

SendinBlue

Freemium

SendinBlue, now known as Brevo, is a comprehensive all-in-one platform for digital marketing focusing on email, SMS, chat, marketing automation, and CRM. It empowers businesses to build stronger customer relationships through targeted communication and automated workflows. Brevo offers a scalable solution for businesses of all sizes.

Key Features

  • All-in-one marketing platform covering email, SMS, chat, and automation.
  • Integrated CRM for managing customer data and interactions.
  • User-friendly interface with drag-and-drop editors.

vs Marketero

All-in-one marketing platform covering email, SMS, chat, and automation. compared to Marketero
Zero BS CRM for WordPress

Zero BS CRM for WordPress is a comprehensive Customer Relationship Management plugin designed to run seamlessly within your existing WordPress environment. It provides essential tools for managing contacts, tracking sales, managing leads, and integrating with popular e-commerce platforms like WooCommerce and payment gateways such as PayPal. Ideal for small to medium businesses looking for an in-house CRM solution.

Key Features

  • Tight integration with WordPress and WooCommerce.
  • Full ownership and control of your customer data.
  • Cost-effective compared to many cloud-based alternatives.

vs Marketero

Tight integration with WordPress and WooCommerce. compared to Marketero
Email It - Email Marketing Software

Email It is a comprehensive email marketing and automation platform designed for businesses to streamline their communication strategies, improve engagement, and drive growth through targeted and personalized campaigns, transactional emails, and integrated messaging services like SMS and push notifications.

Key Features

  • Comprehensive suite: Email, SMS, and Push Notifications integrated.
  • Advanced automation and workflow capabilities.
  • Focus on email deliverability is a major advantage.

vs Marketero

Comprehensive suite: Email, SMS, and Push Notifications integrated. compared to Marketero
Salesflare

Salesflare

Commercial

Salesflare is an intelligent sales CRM designed for small and medium-sized businesses. It automates data entry, tracks customer interactions, and provides insights to help sales teams close more deals with less administrative work.

Key Features

  • Automated data entry significantly reduces administrative burden.
  • Intuitive and easy-to-use interface.
  • Timeline view provides a comprehensive history of interactions.

vs Marketero

Automated data entry significantly reduces administrative burden. compared to Marketero
SendPulse

SendPulse

Freemium

SendPulse is a multi-channel marketing automation platform designed to streamline email, SMS, web push, transactional emails, and chatbot campaigns. It empowers businesses of all sizes to connect with their audience through personalized and automated communication flows.

Key Features

  • Multi-channel marketing automation streamline communication efforts.
  • Integrated platform for managing email, SMS, web push, and chatbots.
  • User-friendly drag-and-drop email editor simplifies content creation.

vs Marketero

Multi-channel marketing automation streamline communication efforts. compared to Marketero
MailerLite

MailerLite

Freemium

MailerLite is a user-friendly email marketing platform designed for businesses and individuals seeking simplicity and impact. It offers robust features for creating beautiful emails, managing subscribers, automating campaigns, and analyzing results, backed by exceptional customer support.

Key Features

  • Extremely user-friendly interface, ideal for beginners.
  • Powerful and visually-driven marketing automation.
  • Excellent customer support with quick response times.

vs Marketero

Extremely user-friendly interface, ideal for beginners. compared to Marketero
GetResponse

GetResponse

Commercial

GetResponse is a comprehensive online marketing platform offering powerful tools for email marketing, marketing automation, landing page creation, and webinar hosting to help businesses grow their audience and sales.

Key Features

  • Comprehensive feature set covering email marketing, automation, landing pages, and webinars.
  • User-friendly drag-and-drop editors for emails and landing pages.
  • Powerful marketing automation builder for creating complex workflows.

vs Marketero

Comprehensive feature set covering email marketing, automation, landing pages, and webinars. compared to Marketero
SugarCRM

SugarCRM

Commercial

SugarCRM is a comprehensive Customer Relationship Management (CRM) platform designed to help businesses of all sizes optimize their sales, marketing, and customer service processes. It provides a single view of customer interactions, automates workflows, and offers powerful reporting and analytics to drive better decision-making.

Key Features

  • Comprehensive features for sales, marketing, and service.
  • High degree of customization and configuration.
  • Strong reporting and analytics capabilities.

vs Marketero

Comprehensive features for sales, marketing, and service. compared to Marketero
SENDER

SENDER

Commercial

SENDER is a robust email and SMS marketing platform designed for businesses of all sizes. It offers a comprehensive suite of tools for creating, sending, and tracking email campaigns, newsletters, and transactional emails, plus SMS messaging and push notifications. With a focus on ease of use and powerful automation capabilities, SENDER helps businesses nurture leads, engage customers, and drive conversions.

Key Features

  • Comprehensive feature set including email, SMS, and push notifications in one platform.
  • User-friendly interface and drag-and-drop editor make it easy to create campaigns.
  • Strong focus on email deliverability to ensure messages reach intended recipients.

vs Marketero

Comprehensive feature set including email, SMS, and push notifications in one platform. compared to Marketero
Contactology Email Marketing Software

Contactology Email Marketing Software is a sophisticated platform providing comprehensive tools for creating, sending, and tracking email campaigns. It offers a highly customizable and reliable infrastructure, catering to businesses of all sizes seeking advanced email marketing capabilities.

Key Features

  • Comprehensive marketing and email automation capabilities.
  • Focus on email deliverability.
  • Supports transactional email and SMS.

vs Marketero

Comprehensive marketing and email automation capabilities. compared to Marketero
Soundest

Soundest

Freemium

Soundest is a powerful email and marketing automation platform specifically designed for e-commerce businesses. It empowers online stores to connect with customers through targeted email campaigns, automated workflows, and push notifications to boost sales and customer retention.

Key Features

  • Strong focus on e-commerce specific marketing automation.
  • Seamless integration with major e-commerce platforms (Shopify, WooCommerce, BigCommerce).
  • Includes SMS Messaging and Push Notifications for multi-channel engagement.

vs Marketero

Strong focus on e-commerce specific marketing automation. compared to Marketero
FreshMail

FreshMail

Freemium

FreshMail is a comprehensive email marketing platform designed to help businesses of all sizes create, send, and track effective email campaigns and newsletters. It offers a user-friendly interface, powerful automation features, and detailed reporting to optimize your email marketing efforts and drive results.

Key Features

  • Intuitive and easy-to-use interface, suitable for beginners and experienced users.
  • Strong automation capabilities for sophisticated workflows.
  • Emphasis on email deliverability to maximize inbox placement.

vs Marketero

Intuitive and easy-to-use interface, suitable for beginners and experienced users. compared to Marketero
TeamWox

TeamWox

Commercial

TeamWox is a comprehensive business management software designed to streamline collaboration, communication, and workflows within an organization.

Key Features

  • All-in-one solution for various business needs.
  • Integrated communication tools enhance team collaboration.
  • Comprehensive task and project management features.

vs Marketero

All-in-one solution for various business needs. compared to Marketero
Pipedrive

Pipedrive

Commercial

Pipedrive is a powerful, yet easy-to-use, cloud-based sales CRM designed to help small and medium-sized businesses visualize their sales pipelines and close deals faster. It focuses on activity-based sales, guiding users through actionable steps to move leads through customized sales stages.

Key Features

  • Outstanding visual sales pipeline management
  • Activity-focused approach drives discipline and action
  • User-friendly interface with easy adoption

vs Marketero

Outstanding visual sales pipeline management compared to Marketero
Campaign Monitor

Campaign Monitor

Commercial

Campaign Monitor is a powerful email marketing platform designed to help businesses create, send, and analyze engaging email campaigns. It offers a robust suite of tools for automation, personalization, and deliverability, making it easy to reach your audience effectively.

Key Features

  • Excellent drag-and-drop email editor.
  • User-friendly and intuitive interface.
  • Reliable email deliverability.

vs Marketero

Excellent drag-and-drop email editor. compared to Marketero
EspoCRM

EspoCRM

Open Source

EspoCRM is a powerful and flexible open-source Customer Relationship Management solution designed for businesses of all sizes. It helps manage customer interactions, automate sales and marketing processes, and gain valuable insights into your relationships to drive growth and efficiency.

Key Features

  • Open Source and Free (for the core product), offering significant cost savings.
  • Highly Customizable, allowing tailoring to specific business needs.
  • Comprehensive Feature Set covering sales, marketing, and support.

vs Marketero

Open Source and Free (for the core product), offering significant cost savings. compared to Marketero
Vtiger CRM

Vtiger CRM

Commercial

Vtiger CRM is a comprehensive online customer relationship management platform designed to streamline sales, marketing, and customer service processes. It provides tools for lead tracking, email campaigns, sales automation, support ticket management, and inventory control, enabling businesses to build stronger customer relationships and drive growth.

Key Features

  • Comprehensive feature set covering sales, marketing, and support.
  • Integrated inventory management is a valuable addition.
  • Highly customizable to fit specific business needs.

vs Marketero

Comprehensive feature set covering sales, marketing, and support. compared to Marketero
Atomic Email Tracker

Atomic Email Tracker is a robust email marketing surveillance tool enabling businesses to monitor the effectiveness of their email campaigns. It provides detailed insights into email opens, clicks, and more, allowing for data-driven optimization of marketing efforts. This software is essential for maximizing ROI on email outreach.

Key Features

  • Provides detailed email tracking data for deep analysis.
  • Supports real-time notifications for immediate engagement insights.
  • Aids in optimizing email campaigns based on performance metrics.

vs Marketero

Provides detailed email tracking data for deep analysis. compared to Marketero
Mautic

Mautic

Open Source

Mautic is a powerful, open-source marketing automation platform designed to empower businesses of all sizes with the tools they need to manage customer relationships, automate campaigns, generate leads, and analyze marketing performance.

Key Features

  • Free and open source, offering significant cost savings.
  • Complete data ownership and privacy.
  • High flexibility and extensive customization options.

vs Marketero

Free and open source, offering significant cost savings. compared to Marketero
Salesforce

Salesforce

Commercial

Salesforce is a leading cloud-based Customer Relationship Management (CRM) platform designed to empower businesses of all sizes to connect with customers, streamline operations, and drive growth. It offers a comprehensive suite of tools for sales, service, marketing, and more, all within a unified and highly configurable environment.

Key Features

  • Industry-leading and comprehensive CRM platform.
  • Highly customizable to fit specific business needs.
  • Vast ecosystem of integrations and apps on AppExchange.

vs Marketero

Industry-leading and comprehensive CRM platform. compared to Marketero
Zoho CRM

Zoho CRM

Freemium

Zoho CRM is a cloud-based customer relationship management platform designed to manage sales, marketing, and support activities within a unified system.

Key Features

  • Comprehensive feature set covering sales, marketing, and support
  • Strong integration with other Zoho applications and third-party services
  • High degree of customization to tailor the platform to specific needs

vs Marketero

Comprehensive feature set covering sales, marketing, and support compared to Marketero
Mailigen

Mailigen

Commercial

Mailigen is a comprehensive email marketing and marketing automation platform designed to help businesses of all sizes connect with their audience effectively. It offers a range of tools for creating, managing, and tracking email campaigns, alongside advanced automation features for personalized customer journeys.

Key Features

  • Comprehensive marketing automation features.
  • Integration of SMS and Push Notifications for multi-channel marketing.
  • Detailed reporting and analytics for campaign optimization.

vs Marketero

Comprehensive marketing automation features. compared to Marketero
Intercom

Intercom

Freemium

Intercom is a comprehensive customer messaging platform designed to help businesses acquire, engage, and support customers through personalized communication across various channels, including live chat, email, and in-app messages. It consolidates customer interactions and data for improved sales, marketing, and support workflows.

Key Features

  • Unified platform for chat, email, and in-app messaging.
  • Rich user profiles provide valuable context.
  • Effective live chat and knowledge base for support.

vs Marketero

Unified platform for chat, email, and in-app messaging. compared to Marketero
insightly

insightly

Freemium

Insightly is a comprehensive cloud-based CRM and project management platform designed for small and medium-sized businesses. It helps streamline sales, marketing, and project delivery by centralizing customer data and enhancing team collaboration.

Key Features

  • Integrated CRM and Project Management in one platform
  • Strong collaboration features for teams
  • Good range of integrations with popular business tools

vs Marketero

Integrated CRM and Project Management in one platform compared to Marketero
InStream

InStream

Commercial

InStream is a modern online CRM designed to help businesses build and manage stronger relationships with their customers. It offers tools for sales, marketing, and support, all integrated into a user-friendly platform.

Key Features

  • Strong focus on relationship building.
  • Integrated sales, marketing, and support tools.
  • User-friendly interface and navigation.

vs Marketero

Strong focus on relationship building. compared to Marketero
BuzzFlow CRM

BuzzFlow CRM

Commercial

BuzzFlow CRM is a powerful, collaborative customer relationship management platform seamlessly integrated with Gmail and Google Apps, designed to streamline sales processes, manage projects, and automate business workflows directly from your inbox.

Key Features

  • Seamless integration with Gmail and Google Apps.
  • Combines CRM and project management functionalities.
  • Intuitive visual sales pipeline with drag-and-drop.

vs Marketero

Seamless integration with Gmail and Google Apps. compared to Marketero
eMailChef

eMailChef

Commercial

eMailChef is a comprehensive email marketing platform designed for businesses of all sizes. It provides powerful tools for creating engaging newsletters, managing contact lists effectively, automating campaigns, and tracking detailed performance metrics to optimize email strategies.

Key Features

  • Comprehensive automation features including abandoned cart recovery.
  • Multi-channel communication options (Email, SMS, Push Notifications).
  • Detailed reporting on delivery and recipient engagement.

vs Marketero

Comprehensive automation features including abandoned cart recovery. compared to Marketero
Revamp CRM

Revamp CRM

Freemium

Revamp CRM streamlines sales and marketing with dynamic segmentation, automation, and integrated tools. Manage contacts, track leads, and automate workflows through Gmail and other integrations for improved business efficiency.

Key Features

  • Strong sales and marketing automation features streamline workflows.
  • Dynamic segmentation allows for highly targeted communication.
  • Extensive integrations with popular business tools enhance connectivity.

vs Marketero

Strong sales and marketing automation features streamline workflows. compared to Marketero
Sendy

Sendy

Commercial

Sendy is a self-hosted email newsletter application that allows you to send trackable emails via Amazon Simple Email Service (SES) at a significantly lower cost compared to traditional email marketing platforms. Ideal for businesses needing to send large volumes of emails affordably while maintaining full control over their data.

Key Features

  • Significantly lower cost per email compared to most services, especially for high volume.
  • Full control over your data by self-hosting the application.
  • Leverages the scalable and reliable infrastructure of Amazon SES.

vs Marketero

Significantly lower cost per email compared to most services, especially for high volume. compared to Marketero
Dada Mail

Dada Mail

Freemium

Dada Mail is a versatile, web-based mailing list management system designed for creating and managing announcements, discussion lists, and various email campaigns. It offers comprehensive features for list management, email creation, delivery, and tracking, catering to both simple newsletters and more complex marketing automation needs.

Key Features

  • Full control over data and infrastructure due to self-hosting.
  • Broad range of features for list management, email creation, and delivery.
  • API available for custom integrations.

vs Marketero

Full control over data and infrastructure due to self-hosting. compared to Marketero
Goalton.com

Goalton.com

Freemium

Goalton.com is a comprehensive platform designed for effective goal setting, task management, and project execution. It provides a flexible and hierarchical structure to organize your work, combining various views like Kanban boards, mind maps, and outlines to suit different workflows and collaboration needs for individuals and teams.

Key Features

  • Deeply hierarchical structure with infinite nesting for organizing complex data.
  • Offers multiple views (Outliner, Kanban, Mind Map) in a single platform.
  • Supports real-time collaboration for teams.

vs Marketero

Deeply hierarchical structure with infinite nesting for organizing complex data. compared to Marketero
EmailOctopus

EmailOctopus is an affordable and user-friendly email marketing platform designed for businesses of all sizes. It simplifies the process of creating, sending, and tracking email campaigns and newsletters, with a strong focus on deliverability and cost-effectiveness, especially through its integration with Amazon SES.

Key Features

  • Cost-effective pricing, especially with Amazon SES integration.
  • User-friendly and intuitive interface.
  • Good range of core email marketing features.

vs Marketero

Cost-effective pricing, especially with Amazon SES integration. compared to Marketero
TinyLetter

TinyLetter

Free

TinyLetter is a straightforward, personal newsletter service designed for simple, direct communication with your audience. It focuses on ease of use and a writing-centric experience, making it ideal for individuals and small groups.

Key Features

  • Extremely easy to use interface.
  • Simple and focused on writing.
  • Good for personal or small group communication.

vs Marketero

Extremely easy to use interface. compared to Marketero

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