Marketero vs Vtiger CRM : Which is Better?

Marketero icon

Marketero

Marketero is a sales CRM, landing pages and email marketing software.

License: Commercial

Categories: Business & Commerce

Apps available for Online

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Vtiger CRM icon

Vtiger CRM

Vtiger CRM is online customer relationship management software that helps you track and nurture customers across marketing, sales, and customer service. Developed by Vtiger

License: Commercial

Apps available for Mac OS X Windows Linux Android iPhone

Marketero VS Vtiger CRM

Vtiger CRM excels in comprehensive CRM functionalities and sales automation, making it a better fit for sales-focused teams. Marketero, on the other hand, is more geared towards marketing professionals with its robust email marketing and social media integration capabilities.

Marketero

Pros:

  • Robust email marketing functionalities.
  • Strong social media integration.
  • User-friendly interface for marketers.
  • Offers multilingual support for global reach.
  • Advanced features like A/B testing and form builder.

Cons:

  • Less comprehensive CRM features compared to Vtiger.
  • Can be overwhelming for small businesses due to its extensive features.
  • Limited offline capabilities.

Vtiger CRM

Pros:

  • Comprehensive contact and lead management features.
  • Strong sales automation capabilities.
  • Good reporting and analytics tools.
  • Customizable dashboards for better insights.
  • Mobile app for on-the-go access.

Cons:

  • Limited marketing automation features.
  • Less focus on social media and email marketing.
  • Not as user-friendly for non-technical users.

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