Sprout Social vs Amplifr : Which is Better?

Sprout Social icon

Sprout Social

Sprout Social is a social media management, advocacy and analytics software for businesses.

License: Commercial

Categories: Social & Communications

Apps available for Online iPhone

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Amplifr icon

Amplifr

Amplifr is the easiest way to post updates and share content across social media. Developed by Evil Martians

License: Commercial

Categories: Office & Productivity Social & Communications

Apps available for Mac OS X Windows Online iPhone

Sprout Social VS Amplifr

Sprout Social is a comprehensive social media management platform that excels in engagement tools, analytics, and team collaboration, making it ideal for larger teams and businesses focused on customer interaction. Amplifr, on the other hand, is more tailored for content scheduling and SEO, providing strong hashtag tracking and customizable reporting, making it suitable for brands focusing on content dissemination and performance.

Sprout Social

Pros:

  • Comprehensive analytics and reporting features
  • Robust engagement tools for customer interaction
  • Excellent team collaboration capabilities
  • Strong social listening features
  • User-friendly interface

Cons:

  • Higher pricing compared to some competitors
  • Limited features for SEO and influencer marketing
  • No built-in URL shortening
  • Less focus on hashtag tracking

Amplifr

Pros:

  • Effective content scheduling and publishing
  • Good for tracking hashtag performance
  • SEO and influencer marketing tools
  • Customizable reports and dashboards
  • User-friendly URL shortening feature

Cons:

  • Fewer engagement tools compared to Sprout Social
  • Limited team collaboration features
  • No social listening capabilities
  • Less comprehensive analytics

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