Sprout Social vs Hootsuite : Which is Better?

Sprout Social icon

Sprout Social

Sprout Social is a social media management, advocacy and analytics software for businesses.

License: Commercial

Apps available for Online iPhone

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Hootsuite icon

Hootsuite

ootsuite is a platform for managing social media. Developed by Hootsuite

License: Freemium

Apps available for Online Android iPhone Blackberry iPad

Sprout Social VS Hootsuite

Hootsuite is known for its user-friendly interface and extensive social media management capabilities, making it great for beginners and established businesses alike. In contrast, Sprout Social offers advanced analytics and social listening tools, which are ideal for organizations focused on deep engagement and collaboration.

Sprout Social

Pros:

  • Advanced social listening tools
  • In-depth engagement metrics
  • Team collaboration features
  • Content calendar
  • Integration with CRM tools

Cons:

  • More expensive than some competitors
  • Steeper learning curve
  • Limited third-party integrations

Hootsuite

Pros:

  • User-friendly interface
  • Robust analytics and reporting
  • Comprehensive social media management
  • Excellent customer support
  • Customizable dashboards

Cons:

  • Limited features in lower-tier plans
  • Can get expensive for larger teams
  • Some users find the mobile app lacking

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