Zoho CRM vs Mautic : Which is Better?

Zoho CRM

Zoho CRM is an online customer relationship management software for managing your sales, marketing & support in a single system. Developed by Zoho

License: Freemium

Categories: Business & Commerce Office & Productivity

Apps available for Online Microsoft Office Outlook Microsoft Office Suite

Mautic

Mautic provides free and open source marketing automation software available to everyone. Free email marketing software, lead management software, etc. Developed by Mautic

License: Open Source

Categories: Development Office & Productivity

Apps available for Online Self-Hosted

Zoho CRM VS Mautic

Zoho CRM is a comprehensive customer relationship management tool with extensive features for sales and support, while Mautic is focused primarily on marketing automation with strong email marketing capabilities. Businesses looking for a complete CRM solution may prefer Zoho, whereas those needing robust marketing automation might lean towards Mautic.

Zoho CRM

Pros:

Comprehensive CRM features including sales automation, marketing automation, and customer support.
Highly customizable with options for different industries and business sizes.
Robust reporting and analytics capabilities to track performance and growth.
Integrates seamlessly with other Zoho products and third-party applications.
User-friendly interface with mobile access for on-the-go management.

Cons:

Can be overwhelming for small businesses due to extensive features.
Pricing can increase significantly with added features and users.
Some users report a steeper learning curve for advanced functionalities.

Mautic

Pros:

Powerful marketing automation tools for lead generation and nurturing.
Open-source option available for those who prefer self-hosting.
Strong email marketing capabilities with advanced segmentation and targeting.
Integration with various CRM systems including Zoho CRM for enhanced functionality.
Active community support and extensive documentation for users.