insightly vs Marketero : Which is Better?
insightly
Insightly is an online CRM providing cloud-based customer relationship management (CRM) and project management tools for small and medium size businesses. Developed by Insightly, Inc.
License: Freemium
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insightly VS Marketero
Marketero excels in marketing automation and email marketing, making it suitable for businesses focused on marketing strategies. In contrast, Insightly offers powerful CRM and project management features, making it ideal for companies needing strong customer relationship management and project tracking.
insightly
Pros:
- Excellent CRM functionality
- Strong project management features
- Good reporting and analytics
- Sales forecasting capabilities
- Collaboration tools
- Mobile app available
- Customizable pipelines
- Integration with various third-party apps
- User-friendly interface
- Good data security measures
Cons:
- Limited marketing automation capabilities
- Less focus on email marketing
- Complexity for new users
- Higher learning curve
- Limited customization compared to Marketero
- Higher cost for small businesses
- No built-in social media management
Marketero
Pros:
- Comprehensive marketing automation features
- Strong email marketing capabilities
- User-friendly interface
- Good customer support
- Robust integration options
- Effective lead management
- Social media management tools
- Task management features
- Customization options
- Mobile app availability
Cons:
- Limited CRM functionalities
- Lacks advanced reporting features
- No sales forecasting
- Less robust project management
- Limited automation features
- Higher pricing for advanced features
- Limited social media tools
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