Marketero vs insightly : Which is Better?

Marketero icon

Marketero

Marketero is a sales CRM, landing pages and email marketing software.

License: Commercial

Categories: Business & Commerce

Apps available for Online

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insightly icon

insightly

Insightly is an online CRM providing cloud-based customer relationship management (CRM) and project management tools for small and medium size businesses. Developed by Insightly, Inc.

License: Freemium

Categories: Business & Commerce Office & Productivity

Apps available for Online Android iPhone Android Tablet iPad

Marketero VS insightly

Marketero excels in marketing automation and email marketing, making it suitable for businesses focused on marketing strategies. In contrast, Insightly offers powerful CRM and project management features, making it ideal for companies needing strong customer relationship management and project tracking.

Marketero

Pros:

  • Comprehensive marketing automation features
  • Strong email marketing capabilities
  • User-friendly interface
  • Good customer support
  • Robust integration options
  • Effective lead management
  • Social media management tools
  • Task management features
  • Customization options
  • Mobile app availability

Cons:

  • Limited CRM functionalities
  • Lacks advanced reporting features
  • No sales forecasting
  • Less robust project management
  • Limited automation features
  • Higher pricing for advanced features
  • Limited social media tools

insightly

Pros:

  • Excellent CRM functionality
  • Strong project management features
  • Good reporting and analytics
  • Sales forecasting capabilities
  • Collaboration tools
  • Mobile app available
  • Customizable pipelines
  • Integration with various third-party apps
  • User-friendly interface
  • Good data security measures

Cons:

  • Limited marketing automation capabilities
  • Less focus on email marketing
  • Complexity for new users
  • Higher learning curve
  • Limited customization compared to Marketero
  • Higher cost for small businesses
  • No built-in social media management

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