SmartSurvey

SmartSurvey Review

SmartSurvey presents itself as a comprehensive and user-friendly platform for online data collection and analysis. The software aims to cater to a wide range of users, from individuals to large enterprises, looking to gather insights through surveys. Upon evaluating the platform, several key aspects stand out.

The core strength of SmartSurvey lies in its intuitive survey creation interface. Users are greeted with a clean and easy-to-navigate design, making the process of building a survey straightforward. The drag-and-drop functionality for adding various question types is particularly effective, allowing for rapid prototyping and design. The availability of numerous question formats, including standard multiple choice, open-ended, rating scales, and more specialized options like NPS, provides ample flexibility to construct diverse types of questionnaires.

Beyond basic question types, SmartSurvey incorporates advanced features like Logic Jump (also known as skip logic). This allows for dynamic surveys where the questions presented to a respondent change based on their previous answers. This capability is crucial for creating personalized and efficient surveys that avoid asking irrelevant questions, thus improving completion rates and data quality.

Distribution is another area where SmartSurvey offers versatility. While traditionally online surveys are distributed via web links, SmartSurvey expands this with SMS survey capabilities and dedicated mobile apps for offline data collection. The offline functionality is particularly valuable for researchers or field workers who need to gather data in locations without reliable internet access. The data collected offline can then be synced with the main account once an internet connection is established. The inclusion of mobile apps with Google Analytics integration provides an added layer of insight into how respondents interact with surveys on mobile devices.

Data analysis and reporting are critical components of any survey tool, and SmartSurvey provides a solid suite of features in this regard. Real-time reporting allows users to monitor responses as they are submitted, providing immediate insights into incoming data. The platform offers standard reporting tools, including charts and graphs, to visualize results effectively. The cross-tabulation feature is a powerful analytical tool, enabling users to examine the relationships between different variables within their data. This is essential for identifying trends and understanding the nuances of the gathered information. Data can also be easily exported in various formats for more in-depth analysis using external software.

Integration capabilities are increasingly important in modern software ecosystems, and SmartSurvey offers connectivity with several popular platforms. Integrations with Zapier and IFTTT allow for extensive automation possibilities, connecting survey responses to actions in other applications. Integrations with tools like Asana and Slack facilitate incorporating survey feedback directly into workflow management and team communication. While the list of direct integrations might not be as extensive as some competitors, the Zapier and IFTTT connections significantly broaden the potential for interoperability.

Security and privacy are paramount when handling sensitive data, and SmartSurvey appears to take these aspects seriously. The platform highlights a focus on being privacy-focused, which is reassuring for users handling personal or confidential information.

From a usability standpoint, the platform is generally well-organized and intuitive. The dashboard provides a good overview of ongoing surveys and responses. The survey editor is user-friendly, even for those with limited technical expertise. The responsive design ensures that both the survey creation interface and the published surveys are accessible and functional across different devices.

However, like any software, there are areas to consider. While the core features are robust, some users with very specialized or complex survey needs might find limitations compared to highly niche or enterprise-level survey platforms. The reporting features, while solid, may require data export to external tools for the most advanced statistical analysis.

In summary, SmartSurvey is a capable and versatile online survey platform that strikes a good balance between ease of use and powerful features. Its multi-channel data collection, robust analytical tools, and integration options make it a strong contender for a wide range of data gathering projects. The focus on privacy is a welcomed aspect in today's data-sensitive environment. For most users requiring an effective and reliable survey solution, SmartSurvey provides a compelling package.