Drift vs Kayako : Which is Better?

Drift icon

Drift

Drift is a conversation-driven marketing and sales platform. Developed by Drift, Inc.

License: Freemium

Apps available for Online Slack

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VS
Kayako icon

Kayako

Kayako is a customer service software. Developed by Kayako

License: Commercial

Categories: Business & Commerce

Apps available for Mac OS X Windows Linux Online Android

Drift VS Kayako

Drift is focused more on real-time chat and marketing integration, making it great for lead generation, while Kayako offers a comprehensive support ticketing system with multi-channel support, ideal for customer service teams.

Drift

Pros:

  • Easy to use interface
  • Real-time chat capabilities
  • Integrates with various marketing tools
  • Customizable chatbots
  • Robust analytics and reporting

Cons:

  • Limited support for email management
  • Pricing can be high for small businesses
  • Limited integrations compared to others

Kayako

Pros:

  • Multi-channel support (email, chat, social media)
  • Advanced ticketing system
  • Collaboration features for teams
  • Knowledge base for self-service
  • Customizable workflows

Cons:

  • Steeper learning curve for new users
  • Can become expensive as team size grows
  • Performance can lag with high ticket volume

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