GoToAssist is a cloud-based toolset for IT support teams and customer support organizations. Developed by Citrix Systems, Inc.
License: Commercial
Zoho Assist offers more cost-effective remote support solutions with a focus on security and custom branding, making it ideal for small to medium-sized businesses. GoToAssist, on the other hand, provides a comprehensive feature set with strong video conferencing capabilities, making it suitable for larger organizations that require extensive support.